Our Story

Re-imagine beauty.

We started our company in a bustling city called Kuala Lumpur in Malaysia. If you’ve never heard of it don’t fret, we are just north of Singapore.

We created Urban Beauty because we want to celebrate the fashion milestones in this era that we are living in. We realized how confidence acts to elevate us and what better way to command a “stop and stare” moment than through your eyes. We created Urban Beauty as we wanted to be a part of people’s journey of self-expression and self-love. We hope that in wearing our lashes, you will be reminded that everything starts with confidence and the small little things like this do matter! #beyou

Urban Beauty feature lashes for every pair of eyes. Our luxury faux mink lashes are made affordable and reusable for convenience. Each pair of lashes will be carefully inspected by our team to ensure the highest quality and standards are met before being delivered to your doorsteps.

Our products are

100% cruelty free and vegan Reusable products Made with love